Eye candy: Alex Roman’s amazing new photoreal ad
You can judge Alex Roman’s reputation within the industry from the fact that 3ds Max founder Gary Yost recently described his short film The Third & Seventh as the project that made the pain of developing Max worthwhile.
Roman’s latest commercial, a spot for Silestone kitchen worktops, won’t hurt that reputation either. Incredibly, it’s 100% CG. It’s only when the beautifully rendered grapes and peppers begin to shatter against the work surface that you stop admiring the beautiful photography, and realise that it’s actually beautiful rendering.