Wednesday, November 9th, 2011 Posted by Jim Thacker

Eye candy: Polynoid’s MTV Europe awards titles

Polynoid’s most celebrated short, Loom, is a miniature Gothic masterpiece, in matching monochrome.

But for its most recent job, the title sequence for the MTV Europe Music Awards, the ace German directorial team turned to a revolutionary new invention: colour.

The resulting 30-second spot adapts the organic qualities of Polynoid’s previous work to MTV’s house style.

The result is a kaleidoscopic underwater extravaganza featuring a variety of stylised creatures. As the Polynoid website puts it: “Jules Verne would be proud… or turn in his grave.”

Read more about the making of Polynoid’s MTV Europe Music Awards package