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Eye candy: Platige creates tiny talking tiger as energy drink ad

Monday, August 5th, 2013 | Posted by Jim Thacker

Cartoons used to depict characters’ consciences as miniature angels and demons that would hover over their shoulders, whispering suggestions in their ears. Platige Image has a rather more modern take on the subject.

In the ace Polish VFX house’s latest commercial for local energy drink Tiger, the main character’s conscience manifests as a six-inch talking tiger, intent on offering him sex advice.

Faced with the choice of going to bed after a party, or going to bed with the girl sitting next to him, the tiny tempter advises the latter.

“But that’s just me,” he says. “I reached sexual maturity when I was four. When you were four, you reached the height of 3′ 6″.”

Life of Pi, this ain’t. But it is beautifully realised, using a combination of Maya, Arnold, Nuke and the Yeti fur plugin. Plus, the CG tiger is both adorable and ever-so-slightly disturbing, all at the same time.

Read more about the making of the ad

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