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Eye candy: Alex Roman’s amazing new photoreal ad

Tuesday, November 16th, 2010 | Posted by Jim Thacker

You can judge Alex Roman’s reputation within the industry from the fact that 3ds Max founder Gary Yost recently described his short film The Third & Seventh as the project that made the pain of developing Max worthwhile.

Roman’s latest commercial, a spot for Silestone kitchen worktops, won’t hurt that reputation either. Incredibly, it’s 100% CG. It’s only when the beautifully rendered grapes and peppers begin to shatter against the work surface that you stop admiring the beautiful photography, and realise that it’s actually beautiful rendering.

Visit Alex Roman’s website

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5 responses to “Eye candy: Alex Roman’s amazing new photoreal ad”

  1. Boon said:

    I totally want to bromance this guy. Brings a tear to the eye. Gorgeous.

    7:13 am on Thursday, November 18, 2010

  2. Leonard Teo said:

    Incredible work. 🙂

    8:09 am on Thursday, November 18, 2010

  3. Markus said:

    Alex , this so amazing!!! Unbelievable.

    4:03 pm on Wednesday, December 15, 2010

  4. Dewald said:

    The ambience Alex create is breathtaking. Very realistic.

    4:48 am on Thursday, January 27, 2011

  5. Ernesto said:

    I alway wonder how you do it. Congratulations!

    1:10 pm on Monday, April 6, 2015

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