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Eye candy: Blur Studio’s new Halo 4 trailer

Monday, October 22nd, 2012 | Posted by Jim Thacker

Blur Studio has teamed up with long-term collaborator David Fincher for a slick part-live-action trailer for Halo 4, Microsoft’s upcoming reboot of its popular first-person shooters.

A lot of people got very excited about the teaser over the weekend – although, if we’re honest, we don’t think it’s the best work either half of the superstar tag team has done recently.

For sure, it’s an origin story for the franchise’s best-known character. And for sure, it’s got some nice effects. But it doesn’t seem to tell us anything very interesting about him as a person.

Perhaps we’re just old and cynical. Or perhaps Official Xbox 360 Magazine got it right when it described the trailer as “a breathtaking first glimpse of Master Chief’s bare feet”.

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2 responses to “Eye candy: Blur Studio’s new Halo 4 trailer”

  1. William said:


    IMHO, the trailer seems loosely edited together, there’s no sense of build up, cinematography plus camera work is average, and the “wow factor” in the climax is non existent.

    Too many flashbacks in too short of a time cut together like scattered puzzle pieces never really fitting together, things get confusing easily. too many characters on screen at such a grand pace makes it hard to keep track of who was who and what is supposed to be going on, had to watch it twice to better focus on what is being shown.

    I think any trailer whether for a film or a long standing franchise, should have the ability to grab any audience from anywhere to some degree, I believe that’s the job of a trailer, I have never played Halo and this trailer doesn’t touch me on any level to even consider “googling” it.

    I liked however the idea of the kid and the sand beaches looking up at the ships, unfortunately the trailer never got hold of that concept further and expanded on it, it seemed like just another random piece which would’ve had much potential.

    Then again this is my personal opinion, with that said, David Fincher is a respectful director and “blur studios” has some great work out there, I just don’t see this one being one of them.

    Best regards,

    3:33 pm on Monday, October 22, 2012

  2. Josh said:

    I have to agree with William on every point! It’s really sad to see such great unused potential. 🙁

    3:57 pm on Tuesday, October 23, 2012

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