Yes, we know the Packers triumphed, and Christina Aguilera can’t remember the words of the national anthem. But for anyone interested in CG, there was another aspect to Super Bowl XLV: the ads shown during the game.
So for the benefit of non-US readers (or for those who just want to relive the moment), we thought we’d bring you our pick of the day’s VFX-heavy work.
With the most talked-about commercials featuring little or no digital work, our pick of the ads is this World of Warcraft-esque Coca-Cola spot. Unpatriotically, the effects were done in the UK, but you can’t have everything.
Among the movie trailers, Captain America: The First Avenger and Kung Fu Panda 2 were pleasant, if not exactly ground-breaking in terms of the bangs and flashes. Better was this teaser for Jon Favreau’s Cowboys & Aliens.
But best of all, at least in terms of the screen real estate occupied by robot parts, explosions and spaceships, was the new trailer for Transformers: Dark of the Moon, which reportedly cost $100,000 per second to create.
Hail to the new kings of Super Bowl 2011.
Transformers: Dark of the Moon
VFX: Industrial Light & Magic
Disclaimer: this story was compiled from the UK, so we weren’t able to watch the entire broadcast.
If you saw a better ad, send your nominations to firstname.lastname@example.org.