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Talent Agents a New Force in the Video Game Industry

Tuesday, March 30th, 2010 | Posted by Leonard Teo

The New York Times posts an interesting read on how talent agents may be the next big thing in recruiting in the video games industry. You might balk at this idea, but it’s happened to every other major entertainment industry…and it’s happening to video games too.

Agents have been trying to plow this turf for over a decade, succeeding with helping industry giants like Electronic Arts navigate Hollywood. But a deep cultural divide between the slick, Armani-suit-wearing agent crowd and rumpled computer-code-writing gamers has proven difficult to bridge.

Sure, it made sense for a few extremely elite game creators to sign on with the likes of Creative Artists Agency and United Talent Agency. But in a booming business, why would most big-shot developers — or even small-shot ones — need help finding jobs, and why would publishers, burning through talent, want a bunch of agents around to slow them down?

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Talent Agents a New Force in the Video Game Industry

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