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Big Buck Bunny stars in 3Dconnexion mouse ad

Wednesday, August 10th, 2011 | Posted by Jim Thacker

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Some advertisers rely on actors to promote their products. Some prefer sports stars. 3Dconnexion has taken a rather more lateral approach to celebrity endorsement: its current ad features Big Buck Bunny.

The eponymous star of the Blender Foundation‘s animated ‘open movie’ can be heard extolling the virtues of 3Dconnexion’s input devices – a double surprise, given that the original short is a silent comedy.

However you feel about open-source mascots being used to advertise commercial products, the video does rather neatly make the point Blender is now one of the apps supported natively by 3Dconnexion hardware – a status it has gained before either Softimage or LightWave.

And at least the advertisers gave Buck an accent appropriate to that of Blender’s Dutch development team.

Read more about Blender support in 3Dconnexion devices

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