Some advertisers rely on actors to promote their products. Some prefer sports stars. 3Dconnexion has taken a rather more lateral approach to celebrity endorsement: its current ad features Big Buck Bunny.
The eponymous star of the Blender Foundation‘s animated ‘open movie’ can be heard extolling the virtues of 3Dconnexion’s input devices – a double surprise, given that the original short is a silent comedy.
However you feel about open-source mascots being used to advertise commercial products, the video does rather neatly make the point Blender is now one of the apps supported natively by 3Dconnexion hardware – a status it has gained before either Softimage or LightWave.
And at least the advertisers gave Buck an accent appropriate to that of Blender’s Dutch development team.