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Prana Studios affiliate to buy Rhythm & Hues

Monday, April 1st, 2013 | Posted by Jim Thacker


A brief retrospective of some of Rhythm & Hues’ pioneering creature effects work. The bankrupt VFX legend has just been bought by a holding company affiliated to Indian-American firm Prana Studios.

34×118 Holdings, an holding company affiliated with the Indian-American firm Prana Studios, has agreed in principle to acquire bankrupt visual effects legend Rhythm & Hues.

If the details are tied up, the deal will make R&H the second major Hollywood effects studio to be bought up by Asian firms, following Digital Domain’s sale to Reliance MediaWorks and Galloping Horse last year.

The deal is worth approximately $18 million, The Wrap reports.

A two-day auction
Variety has a detailed report on the sometimes bizarre two-day auction process, which also saw the Indian-founded Prime Focus and China’s Brave Vision bidding for the studio.

According to a separate Variety story: “[Rhythm & Hues'] current El Segundo HQ will be sold and it is likely to send as much of 80% of its VFX volume overseas.”

The second story also provides a thumnail sketch of R&H’s new owners: while Western readers will be most familiar with its animation work on Hoodwinked! and Disney properties including upcoming Cars spin-off Planes, Prana Studios also produces work for the international and Indian domestic markets.

Read Variety’s story on the Rhythm & Hues auction process

Read Variety’s story on Prana Studios

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