Suits vs. Shirts, or Business vs. Creative types.
It was 118 degrees with no air conditioning. There were a bunch of artists from games, film, and fine-art soaking wet in the middle of the desert with nothing to drink but Red Bull when I first met Alex Alvarez. I was a studio partner holding a workshop in Austin, Texas and fully expected to meet an entrepreneur or “CEO” type in a business suit. You know the type that tries to “fit in with the artist”. Instead, I found a 32 year old artist in cargo shorts and a black t-shirt, as excited as we were about the event. Alex was checking out every demonstration he could, with his only frustration being that he couldn’t see all of them. In short, he wasn’t the “Suit” I was expecting to find, but a passionate artist ecstatic to be hanging out with like-minded individuals.
With the release of his Master Class, an advanced 3D Creature Development course based on his Gnomon School class for certificate students, I wanted to sit down and gather some thoughts on Alex’s experiences over the past thirteen years building companies by artists, for artists…..