Marc Petit, Senior VP of Autodesk Media & Entertainment, has written an article for AWN about how Avatar is changing the way that digital entertainment is being produced. No doubt, a promotional piece in favor of Autodesk’s tools but still an interesting read, giving insights into the workflows and tools that are changing the way we create digital entertainment.
Quote: The production of Avatar highlights some fundamental evolutions in movie making. Although a lot has already been written about the movie, its production is an important milestone for the industry. It means a lot to us at Autodesk, particularly, as it showcases production requirements that support the directions that we have been taking for the development of our products. Avatar pioneers virtual cinematography, features believable characters and delivers a fully immersive stereo experience. More than 15 of the most prestigious VFX and post-production companies around the world collaborated closely to make this movie — and also enlisted a world-class games studio to produce a title that extends the story into the interactive world. Together, they pioneered virtual moviemaking in the process.